KPMG Luxembourg hires new Head of Marketing, Innovation, and Communication (MIC) department

Troy Bishop has been appointed KPMG Luxembourg’s new Head of MIC, starting on 19 February.

A design leader, Troy has been working as a creative director for Deloitte in the US, leading the Deloitte Insights thought leadership marketing and communication digital experience. With over 19 years’ design and management experience in digital media, he will drive and execute KPMG Luxembourg’s overall marketing strategy and oversee brand management, user experience, events, and the marketing team.

Frauke Oddone, Head of Markets at KPMG Luxembourg, commented that “it’s a pleasure to welcome such a talent to our firm, where we are sure he will be a great asset. Digitally driven marketing is our fuel as we strive towards being an ever-better, ever-swifter provider of professional services—we’re keen for Troy to bring his extensive experience to our team.”

Philippe Meyer, the firm’s Managing Partner, expressed pleasure in the hire in the context of the global KPMG strategy. “Attracting top digital talent has featured strongly in our strategy,” he said, “and Troy Bishop represents top digital talent. People make the firm, and I look forward to Troy’s contribution.”

“It’s very exciting,” said Troy Bishop, “to join such an inventive firm with the job of spurring on its global digital growth. I’m also extremely pleased to relocate to Luxembourg, meet the team here, and get a flavour of its market which has already attracted my attention from the States.”