Lunchtime Workshop: How to Sell and Tell Your Story on Facebook

The Workshop took place on 13 July 2016 and looked at using Facebook to market one’s organisation, products and services, showing how important it is to be clear on the story you want to tell. It addressed setting (realistic) goals, identifying what one wants to achieve, bearing in mind the resources available to invest in this marketing channel, and focusing on building brand recognition, driving sales, driving recruitment, etc.