In the Chairman’s remarks this week, Paul Schonenberg has explained why AmCham has launched this MBC program. Please practically explain the details of the terms and conditions for retail partners to become affiliated with this program.
MBC Partners enjoy free publicity on our webpage and in our weekly digital newsletter, reaching over 8,000 subscribers!
Therefore, shops extend exclusive discounts to AmCham members holding an MBC card.
Partners can also send monthly promotional materials, which enhances their visibility and proactive engagement.
Participation in this AMBC program will be open-ended, with cancellation or modification of terms and conditions subject to a 60-day notice consideration.
AMBC affiliates under this program are eligible for a discount if they wish to become AmCham members.
Retail partners interested in joining our program are required to sign a Memorandum of Understanding (MOU), available in English or French (Protocole d’Entente), which outlines the following information:
• Name of the partner shop
• Owner’s name
• Address
• Email
• Mobile phone
• Proposed discount offer
Please forward your contact details to: mbc@amcham.lu
How many retail partners are now affiliated with this program and who are they?
There are +/- 280 partners, representing over 350 store doors, and growing.
The spectrum of our partners cover all the major sectors of the majority of the economic layers in Luxembourg and greater region.
Who they are can be best identified through the following link: https://www.amcham.lu/amcham-benefits-club/
How can other retail companies become affiliated with this AmCham program. Do they have to be AMCHAM members first?
Membership is not a prerequisite, though it is an option available to all businesses. We primarily seek businesses, stores, and service providers interested in offering discounts or special promotions to our 35,000 affiliated employees in over 400 member companies to get more foot traffic in their stores.
The memorandum to sign can be requested at: mbc@amcham.lu or Jorge@amcham.lu or by phone in English or French. We will glady explain.
Please explain who the card holders are and how many card holders does this program have!
Card holders are employees of our Member companies and their spouses/partners. Partnershops are also entitled to have two cards per signed memorandum.
At our last count we have over 8,000 cards issued since 2023.
How do people get an MBC card and what is the cost?
To order a card please check with your HR department on how to obtain the card or email us at: mbc@amcham.lu
The amount of free cards depends on the category of membership:
Chartered Members: 300 cards
Corporate Members: 150 cards
Small Entrepreneurial Companies: 20 cards
Academic, Senior, Micro Co’s, Affiliates: 2 cards
Additional cards for Member Employees can be ordered for 10€/card.
Partnershops have 2 free cards per signed memorandum.
Cards for non Members can be ordered for 100€/card.
Coming soon !!!
With the launch of our new MBC app early 2026, we can offer an unlimited number of free MBC cards to our Member Companies.
We can’t wait to extend this offer to 70,000 affiliated individuals, including their spouses or partners.
The card is personal and non-transferable. It can also be requested for the partner of our members.
This is your opportunity to have full privilege of all the advantages this card offers the whole year-round.
Where can I find details about the affiliated companies and what they offer?
All information on our partners and offers and can be found on the AmCham.lu site, under the following link: https://www.amcham.lu/amcham-benefits-club/.
Good news is on the way! The new app will be super helpful and easy to use for finding brands and promotions right at your fingertips. We will definitively keep you in the loop, so follow our newsletters!
Tell us the story about the cards themselves and the AmCham partnership with TravelPro American Express.
TravelPro American Express has since the beginning sponsored our cards and we are deeply appreciative of their ongoing support and partnership throughout the years. We couldn’t have done it without them. We look forward to a more digitally focused collaboration with TravelPro American Express.
Can non-AmCham affiliated people join the MBC program?
The program is open to every one, affiliated and non-affiliated. Anyone wishing to have an MBC card can just follow the the following link and request a card. This card will be offered to non-members at a cost of 100€.
For more information : https://www.amcham.lu/amcham-benefits-club/ambc-card-for-non-members/
How has this program evolved over time.
Created with the intention of helping the Luxembourg businesses, and the local economy after a difficult period (Covid) that changed the habits and minds to online shopping and less foot traffic in stores.
From the early days the program has had many transformations, that have also accompanied the increasing request for cards, and increasing interest in our Members Benefits Card program. Initially the names on cards were hand-written. As the demand grew, then a card printer was bought and gave it a smarter presentation. The initial amount of entitled cards per member raised , as mentioned above.
That is on the operational side. The sales teams and MBC program lead, made efforts in contacting its members and proposing the cards and the benefits of adhering and having their employees. In the early years the cards had an expiration date and had to be requested again the following year. This is not the case anymore and has been an upgraded and cards don’t have an expiration date anymore.
The main concern was getting the trust of reliable partners and having them trust the program. Cold calling was the initial approach and then followed by emails, confirming, the seriousness of our intentions and explaining to stores and business owners that the program was free for them.
All promotions or products would be showcased on AmCham site, and in the weekly newsletter.
AmCham’s name, reputation of seriousness and professionalism , was recognised by partners, whilst for other businesses the first contact was surprising and trustworthy and a means for AmCham to get to touch a wider audience. We are happy to have created a bond with many partners. After Work Drinks events have been organised with partners, where we showcase the partners to a greater audience.
Once a year AmCham has a Partner breakfast, the last two years have been in the city center, at Pizza Hut.
At this event we unite our partners in a friendly “Pizza for Breakfast” event, in a light hearted moment, that puts the MBC partners in contact with AmCham representatives and other MBC partners. Some partners only know of your names and phone exchanges or email. So it is a welcome opportunity to be face to face with new faces and a little chat and foment AmCham’s engagement and an opportunity to networking amongst peers. At this event, AmCham welcomes a representative of the Government from the economic areas, who gives an update status on ways to move forward and how Luxembourg can help. Followed by a Q&A session open to all present.
How will this program change in 2026 with the phone app?
We will be able to offer an unlimited number of MBC cards. Currently we have approximatively 35,000 affiliated individuals, including spouses and partners, allowing us to reach 70,000 individuals.
The new app will be super helpful and easy to use for finding brands and promotions right at your fingertips.
The annual winter catalog will get incorporated into the application.
Additionally, monthly offers will be accessible within the app.
No plastic card is needed anymore.
In the subsequent phase, you will find our newsletter, events, and digital library integrated into the app, in addition to our discount program.
How and why do you expect the membership to grow in 2026?
AmCham Members Benefits Club, (AMBC) will continue to integrate reputable businesses (called MBC Partners), and be on the constant look out for new opportunities with the intention of raising the opportunity for deals/bargains for the Cardholders and more foot traffic into the partner’s stores/business whilst creating awareness of these opportunities to a wider circle.
What are the plans for the new Digital library? How is this aligned with the MBC program?
Only MBC card holders will get access to the app.
The digital library, managed by our RTD committee, will offer a blend of valuable information and training courses. There is an increasing demand for affordable training opportunities outside of regular working hours.
The digital library will provide access to the following topics:
• language courses
• certified online trainings about the financial sector
• Doing business in Luxembourg Book (DBIL) in different languages
• conferences
• workshops
• and much more