ExpiredFools Gold, Marketing Guesswork & Social Trolling – Incubate Value VS. Noise.


 

AMCHAM’s MARCOM committee has the pleasure in inviting you to an evening webinar with guest speaker Chris Latterell – Brand-neu entrepreneur, Marketing catalyst, Culture shaman; Storyteller – in partnership with http://www.mindfulnation.lu
ABSTRACT OF THE TALK
We see a lot of negative effects of an unchecked information age imposing disruption on our productivity, value creation, business collaboration and private spheres. Due to the over-consumption of technology and the S.O.S. (the ‘Shiny Object Syndrome”), connecting people to values and meaning through communications is painfully becoming noisy and lost. In this presentation, gain insights into where brand and meaningful conversation — in a post-purpose, Knowledge Age — can be connected to cultures of meaning.
WHO IS CHRIS?
Chris Latterell has roots out of the Midwest living the first third of  his life in ‘the North Star State’ of Minnesota. Now residing in southwest Germany with his family north of the Black Forest near Stuttgart, he is a brand, marketing and culture consultant and business catalyst for curious organizations. An avid marathon runner, cook, grape enthusiast and father, his current motto is: ‘If you can’t be brilliant, at least be memorable.” You can discover more about his professional background here: https://www.linkedin.com/in/chrislatterell/

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If a member invites and hosts non-members, the member has the option to purchase all of the tickets at the member fee price.

Fools Gold, Marketing Guesswork & Social Trolling


November 25, 2020

5:00 pm - 6:00 pm

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